The Conception Curve Positioning Pillow is the flagship product of Dream It Up, Inc.  Dream It Up Inc was incorporated in October 2004, and is focused on inventions and innovative ideas for the consumer products industry  The Conception Curve Positioning Pillow was granted a U.S Patent, number 6,918,145 in August 2005.

Dream It Up, Inc. is owned and operated by Christy and Ted Drangula, headquartered in Cedar Grove, NJ.